This isn't just advertising
The debacle that Apple has created slamming “Microsoft” with their anti-PC ads is actually taking related companies in a direction that I didn’t expect, but it makes sense now that I see it. The more traction Apple gains with their market share and badgering of Microsoft as an operating system… well? It was only a matter of time before behemoths like Sony, HP, Lenovo and Dell stepped up to the plate in an attempt to hammer Apple from their elitist high horse. Since Apple is an appliance manufacturer, making hardware coupled with their software, and very few Mac-clone companies exist in market, it’s pretty much Apple versus… well, everyone else.
Do they make a kick ass laptop? Yep, the hardware is awesome. Are they getting their numbers up, you betcha! But are they going about it in a way that can end up backfiring when the technology industry stands up against them all at once? Well… We’re certainly going to find out.

